Kim Kardashian recommends it, but what is Olaplex?
Olaplex isn't just another hair conditioning treatment. What it is, instead, is a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached over the years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will. The system has allowed colourists to do work that they'd only ever dreamed of before. Black to blonde in one session? No problem.
Olaplex is a three-part treatment, the first two of which have to be done in a salon.